FOUNDER • STRATEGY • OPERATIONS
Jess Colonell
Jess works at the intersection of sales, operations, marketing, and process—particularly in industrial and technical businesses where long sales cycles and complicated handoffs create expensive problems.
Her background spans sales coordination, project management, copywriting, marketing strategy, customer experience, and operational process improvement. She specializes in finding the places where revenue quietly gets stuck between departments and turning messy workflows into practical systems teams can actually use.
Her particular talent? Seeing the problem everyone has learned to work around.
FINANCE • PROJECT MANAGEMENT • OPERATIONS
Betsy Frazer Keyser, PMP
Betsy brings more than 40 years of real-world experience across accounting, financial management, operations, and project management. Her career has spanned construction, manufacturing, engineering, aerospace, and small business—giving her firsthand experience with the financial and operational decisions businesses make every day.
From bookkeeping and month-end close to budgeting, cash flow, job costing, inventory, financial reporting, and project controls, Betsy understands both the numbers and the business happening behind them.
Her strength is making complex financial information understandable, practical, and useful—so business owners can make informed decisions with confidence.
Jae Richards Media is built around a simple idea: complicated business problems rarely need more complexity.
We bring together experience across revenue, operations, financial management, project management, and marketing to build practical systems that make businesses easier to understand, manage, and grow.