Know your numbers.
Make confident decisions.
Build your business with clarity.
A six-week financial coaching program for small business owners who want to understand their finances, build practical systems, and make better decisions — without becoming accountants.
6 Weeks of Guided Financial Coaching
Led by Betsy Frazer Keyser, PMP
40+ years of financial & operational experience
You started a business because you are good at what you do.
Not because you wanted to become your own accounting department.
01
You make money, but the numbers still feel fuzzy.
You know what’s coming in and going out, but profit, cash flow, margins, and what the business is actually keeping aren’t always clear.
02
Financial reports feel like they’re written for someone else.
You receive statements and reports, but you’re not always sure what matters, or what the numbers are telling you.
03
You don’t have a consistent financial routine.
You check the bank account. You look at things when something feels wrong. But you don’t have a simple rhythm for reviewing the financial health of your business.
04
Financial decisions still involve more guessing than you’d like.
How much can you spend? What can you pay yourself? Can you afford to invest or grow? You want the numbers to help answer those questions.
05
You depend on financial professionals more than you want to.
You have, or know you need, a bookkeeper, accountant, or tax professional, but you want to understand enough to ask better questions and participate confidently.
06
You want to build a stronger business, not become an accountant.
You need practical systems for budgeting, planning, organizing records, preparing for the unexpected, and tracking progress—without turning finance into another full-time job.
You don’t need to become an accountant to take control of your finances.
01
UNDERSTAND
Know what your numbers are telling you.
Understand the reports, financial terms, and key numbers that matter so you can see what’s actually happening in your business.
02
MANAGE
Build a back office you can actually manage.
Create simple routines for reviewing finances, budgeting, organizing records, planning ahead, and keeping the financial side of your business under control.
03
LEAD
Make decisions with clarity and confidence.
Use your numbers to make informed choices, work effectively with financial professionals, and build the business you actually want.
This isn’t six weeks of financial theory.
Clear & Calm helps you build the financial habits and systems you need to confidently handle the back office of your business.
You’ll work with your actual numbers, learn what your reports are telling you, create simple financial routines, and build tools you can continue using after the program ends.
You won’t become an accountant. You’ll become a business owner who understands what’s happening financially — and knows what to do next.
Six weeks. One financial system you can actually use.
Week 01
Calm Starts Here
Build a clear financial snapshot of your business. You’ll look at what’s coming in, what’s going out, what you owe, what’s owed to you, and where you need better visibility.
Week 02
Building Your Financial Foundation
Create simple systems to organize and manage your finances. Track how money moves, organize income and expenses, identify recurring costs, and begin building a bookkeeping workflow that works for you.
Week 03
Understanding Your Numbers Without Fear
Dig into direct costs, overhead, hidden costs, pricing, and profitability so you can see whether what you’re selling is actually supporting the business you’re trying to build.
Week 04
Creating Simple Bookkeeping Habits
Create simple weekly, monthly, quarterly, and annual routines that keep you informed without making financial management your new full-time job.
Week 05
Financial Confidence & Professional Communication
Prepare for financial conversations, ask better questions, communicate clearly, and use your numbers to make more confident business decisions.
Week 06
Long-Term Calm & Sustainable Growth
Focus on the numbers that best reflect your business performance, recognize warning signs earlier, and use your numbers to make decisions about hiring, pricing, purchases, growth, and more.
What You Get – And Keep
This isn’t a course you finish and forget. Everything you build during Clear & Calm is designed to become part of the way you run your business.
Six Weeks of Guided Coaching
Work through your business finances one step at a time, using your actual numbers – not generic examples or financial theory.
Tools Built for Your Business
Your participant guide, exercises, budgeting tools, planning resources, and financial routines are designed to be used during the program and long after it ends.
Private 1:1 Support
You’ll also receive a 30-minute private support session to work through a question, challenge, or financial sticking point specific to your business.
Meet Your Guide: Betsy Frazer Keyser
More than 40 years behind the numbers
Betsy brings more than four decades of real-world experience in accounting, operations, project management, and business financial management.
Her career has crossed construction, manufacturing, engineering, aerospace, and small business—giving her hands-on experience with everything from bookkeeping and month-end close to budgeting, cash flow, financial reporting, job costing, inventory, and project controls.
Her strength isn’t simply knowing the numbers. It’s making them understandable.
EXPERIENCE THAT MATTERS
- 40+ years of real-world experience
- PMP certified
- Accounting + financial management
- Operations + project management
- Experience across multiple industries
Ready to Feel Clear & Calm About Your Business Finances?
You don’t need to know everything about accounting.
You need to understand your numbers well enough to confidently run your business.
Six weeks. Practical tools. Real-world guidance. A financial system you can keep using.